Facebook is seeking a better experience for the user by presenting more meaningful content in their news feed algorithm. Facebook’s News Feed is the timeline you see when you open the facebook app. Here, companies can pay for placement on these feeds to market their goods and services. With the new update, ‘meaningful’ content means more post from friends, family, and companies with frequent interactions. That means more photos of family backyard parties should populate the user’s feed instead of a sponsored post from new brands or blogs the user’s never heard of.
So how does this affect you, the owner of a repair business? Well if you’re a small company, you may be in luck. Your customers that have liked your facebook page are more likely to see your organic and paid post now with the new Facebook algorithm. Here are some key features to use in future campaigns that will increase your Facebook reach.
Meaningful Social Interactions
Creating interactions with your guest when they visit your store can help your Facebook page spider up on the news feed queue. A good example is posting a pic of customers with their newly fixed phone or a son/daughter shopping for accessories for back to school. Be sure to tag the customer, if they don’t mind, so the post is more likely to reach their friends or family. This very important if the customer is active on social media, like this example form Float Sixty’s Facebook page
Spark a Conversation
Ask more questions, post more polls. Try to influence engagement with customers. Likes, reactions, and comments on your post will show up more in others feeds than post without interactions.
Just a few months after launching, Facebook’s Watch video platform has been surprisingly popular with over 40% of the users actively on it daily. Instead of sponsoring a post in the news feed. Pay for an advertisement here to gain potential customers.
Busy day at the shop? Post it live on your page and let your customers know about that exclusive deal you have today or how many of the newest hot product you have left in stock. The Facebook Live feature is a great way to get in front of a lot of people. Using your location, tags, and reactions can help increase your organic reach. Users say, they interact with the Live videos 60% more than normal post because the videos are in real time and don’t feel like a staged advertisement.
Try out all of these new attributes Facebook’s adding and see which fits best for your business. The number one takeaway from Facebook’s new strategy is “user-generated content” meaning tailored post for each user based on their past behaviors. If a customer interacts with your business, they are more likely to see your content organically. Keep that in mind for all of your future campaigns and you will see success in your marketing efforts.